Targeting Hearts and Minds
Wilma is highly skilled at creating content and stories that motivate and activate others to be the best they can be. She is driven by the belief that you need to reach the hearts and minds of people in order to mobilize their hands and feet. In a multi-decade career in education, corporate learning, marketing communications and tourism operations this same approach has worked well.
Starting an Interactive Marketing Agency
With the dawn of the internet age Wilma found her true passion in digital communications. Upon her arrival in Newfoundland in 1998, she co-founded and developed Applecore Interactive into a leading and award-winning interactive marketing agency. In 2011 she switched gears to a career in rural tourism, while maintaining a marketing consulting practice.
Becoming a Rural Tourism Operator
It is this move to a rural business in a picturesque ocean-front location that ignited her passion for community development and in 2015 Wilma became one of the founders of the annual Unscripted Twillingate Digital Arts Festival. The festival is a project of Grow Twillingate Inc., a not-for-profit organization that also focuses on projects that benefit arts, tourism and sustainable economic growth.
Social Purpose Clients
Wilma has managed projects for small and large organizations from Petro Canada to the the Governments of Canada and Newfoundland and Labrador, the NL Crafts Council, Junior Achievement and the Kids Eat Smart Foundation. She has extensive knowledge of and appreciation for not-for-profit and social purpose organizations.
Awards
Wilma is a recipient of the NLOWE Entrepreneur of the Year Award from for Economic Impact as well as numerous IABC Pinnacle Awards for projects she managed.
